Ben Keating, president and owner of Keating Auto Group and Viper Exchange Racing, talks to an auditorium full of University of Houston-Victoria students, alumni, faculty and staff members, and area business leaders about the automobile industry. Keating’s speech Tuesday in the Kay and Ron Walker Auditorium was part of the UHV School of Business Administration Distinguished Speaker Series. Keating shared several stories about his business results and strategies, including how he came to own his first dealership in Port Lavaca and how the pink license plates got started. He also provided leadership advice to students, telling them how persistence, passion and investing in themselves can lead to success.