UHV takes home 14 awards for advertising creative excellence
The University of Houston-Victoria won three of the top awards of the night and 11 other prestigious ADDY awards Friday for its creative advertising and marketing work in 2013.
UHV won the awards at the American Advertising Federation-Victoria ADDY Awards Gala at the Hilton Garden Inn.
The university’s top awards were Best of Integrated Campaign – Special Event Materials Campaign and Website, Best of Design and Best of Student Design.
“I am delighted that UHV received this recognition for its creative marketing materials,” said Paula Cobler, UHV director of marketing and communications. “This is a tremendous accomplishment for the talented and creative staff members we have at the university.”
The Best of Integrated Campaign award was for the university’s 2012-2013 Anniversary of Excellence Annual Report, which can be viewed at www.uhvannualreport.com. Members of the UHV Marketing & Communications Department who worked on the annual report website and event pieces were Cobler; Melody Vecera, creative services manager; Amberley Gutierrez and George Rodriguez, graphic designers; Jeremy Shapiro and Katy Walterscheidt, communications specialists; Lonnie Holcombe, Web developer; Della Rampley, administrative secretary; and Hannah Crone, student worker. Nancy Gresham, UHV special events coordinator; and Michael Cloud, owner of Bright Idea Media, also worked on the project.
“I’m thrilled the Anniversary of Excellence annual report was so well received during the ADDYs since this is a project we all work together on each year,” Vecera said.
The Best of Design award went to Gutierrez for a poster promoting the “Escape from Camp 14” Community of Readers book.
The Best of Student Design award went to Veronica Gonzalez for posters promoting the Spring 2013 UHV/American Book Review Reading Series. Gonzalez was an ABR fellow at the time she designed the posters and is working toward her Master of Science in Publishing from UHV. Jeffrey Sartain, ABR managing editor, served as her adviser. Gonzales now works as a senior recruitment coordinator for UHV Student Recruitment.
Below are the other awards received and the name of the project:
- Gold Award Special Event Materials Campaign – 2012-2013 An Anniversary of Excellence Annual Report materials
- Gold Award Digital Advertising Online Publication – 2012-2013 An Anniversary of Excellence Annual Report website
- Gold Award Student Poster Campaign – Spring 2013 UHV/ABR Reader Series posters
- Silver Award Four-Color Brochure – 2013-2014 academic calendar
- Silver Award Four-Color Brochure – Freshman brochure
- Silver Award Single Poster – “Escape from Camp 14” poster
- Bronze Award Single Poster – Haunted Hall poster
- Bronze Award Single Poster – 2013 UHV/Claud Jacobs Collegiate Invitational poster
- Bronze Award Direct Marketing Campaign – UHV registration campaign
- Bronze Award Logo – Jaguar Village logo
- Bronze Award Logo – Jaguar Days logo
The awards are determined by judges based on their professional opinions of the quality of work in that category. A certain set of criteria must be met for an entry to receive each level of award.
The ADDY Awards is a three-tiered national competition conducted annually by the American Advertising Federation. The gold awards UHV won on Friday will be automatically entered in the District ADDY Awards competition. District winners then compete in the national ADDY Awards competition. In 2013, one of UHV’s entries won an award at the district level.
The ADDYs are the advertising industry’s largest and most representative competition for creative excellence.
The University of Houston-Victoria, located in the heart of the Coastal Bend region since 1973, offers courses leading to 70 bachelor’s, master’s and specialist degree programs and concentrations in the schools of Arts & Sciences; Business Administration; and Education, Health Professions & Human Development. UHV provides face-to-face classes at its Victoria campus, as well as an instructional site in Katy, and online classes that students can take from anywhere. UHV supports the American Association of State Colleges and Universities Opportunities for All initiative to increase awareness about state colleges and universities and the important role they have in providing a high-quality and accessible education to an increasingly diverse student population, as well as contributing to regional and state economic development.