UHV wins six ADDY awards for advertising creative excellence

The University of Houston-Victoria was honored Friday with six prestigious ADDY awards for excellence in advertising and marketing, including taking home Gold ADDYs in three categories.

UHV won the awards at the American Advertising Federation-Corpus Christi ADDY Awards reception at the Solomon P. Ortiz Center in Corpus Christi. This was the first year UHV entered the Corpus Christi ADDY competition.

Two of UHV’s Gold ADDYs were for work by the UHV Marketing & Communications staff on the 2014-2015 UHV President’s Annual Report & Excellence Awards. The annual report website,, and event collateral materials were both highly praised.

“Every year, the staff works hard to highlight all of UHV’s accomplishments in a unique way in the university’s annual report,” said Paula Cobler, director of UHV Marketing & Communications. “It is wonderful that the talents and creativity of the staff were recognized with Gold ADDY awards. This was also the first time UHV had competed in the American Advertising Federation-Corpus Christi ADDY Awards, and it is gratifying to be recognized at this larger event.”

Members of the department who worked on the annual report project are Cobler; Shane Blucher, UHV creative services manager; Jeremy Shapiro, communications manager; Akalina Sanchez, Chris Perez and George Rodriguez, graphic designers; Lonnie Holcombe, Web developer; Lauren Emerson, communications specialist; and Della Rampley, administrative secretary. Nancy Moffett, UHV special events coordinator; and Michael Cloud, owner of Bright Idea Media, also worked on the project.

Sanchez also won a Gold ADDY in product information for a pocket folder she designed about naming opportunities for the UHV University North building. Designed for the UHV Office of University Advancement, Sanchez incorporated photos and blueprint sketches with descriptions about different areas inside UHV University North. The project also includes pockets where information about various donation opportunities can be inserted.

“Akalina did a wonderful job on the naming guide,” Blucher said. “She worked diligently and closely with the Office of University Advancement to create a marketing piece that I think could definitely garner some attention at the next level.”

The ADDY Awards is a three-tiered national competition conducted annually by the American Advertising Federation. The Gold ADDYs UHV won on Friday will be automatically entered in the District ADDY Awards competition. District winners then compete in the national ADDY Awards competition.

In addition to the three Gold ADDYs, UHV also won:

  • Silver Award Program Cover – UHV Soccer 2015 Game Day program
  • Silver Award Poster Single Unit – A.D. Sheffield Symposium on African American History poster
  • Bronze Award Poster Campaign – UHV/American Book Review Reading Series posters

The ADDYs are the advertising industry’s largest and most representative competition for creative excellence. The awards are determined by judges based on their professional opinions of the quality of work in that category. A certain set of criteria must be met for an entry to receive each level of award.

The University of Houston-Victoria, located in the heart of the Coastal Bend region since 1973 in Victoria, Texas, offers courses leading to more than 80 academic programs in the schools of Arts & Sciences; Business Administration; and Education, Health Professions & Human Development. UHV provides face-to-face classes at its Victoria campus, as well as an instructional site in Katy, Texas, and online classes that students can take from anywhere. UHV supports the American Association of State Colleges and Universities Opportunities for All initiative to increase awareness about state colleges and universities and the important role they have in providing a high-quality and accessible education to an increasingly diverse student population, as well as contributing to regional and state economic development.

Jeremy Shapiro