UHV associate professor’s book explores gospel music history

A University of Houston-Victoria faculty member’s research on old record albums, songbooks, sheet music and radio programs has led to a book that explores the history of gospel music and its role in American popular religious culture.

“The Lord’s Radio: Gospel Music Broadcasting and the Making of Evangelical Culture, 1920-1960” by Mark Ward Sr., UHV associate professor of communication, provides a decade-by-decade account of evangelical popular culture as seen through its media and music. The leading radio evangelists and gospel songwriters of the era are chronicled through their writings and recordings.

The book, published by McFarland & Company, fills a gap in the history of evangelical Christianity, the faith professed by one in four Americans, Ward said.

Mark Ward

“Many people believe the evangelical movement arose in the 1970s and 1980s as a reaction to the social changes of the 1960s,” Ward said. “But evangelicalism as a distinct American subculture emerged with the dawn of radio, as evangelicals listened for the first time, across denominational lines, to the same popular preachers and music.”

Given the influence that the evangelical movement has on American society and politics, many historians have written books about the early fundamentalist movement that peaked in the 1920s, as well as the Religious Right that arose in the 1970s and 1980s. But few books have been written about the period in between and none that focus on the evangelical popular culture of the time, Ward said.

For his research, Ward turned to primary sources, including autobiographies by leading radio evangelists and gospel songwriters, oral history archives, radio archives, record liner notes, songbooks, sheet music and popular “song story” books of the period that recounted the often dramatic stories behind the writing of favorite songs.

Jeffrey Di Leo

“Mark Ward’s book is a look at an often disregarded period in gospel music history and offers insight into an important piece of American culture,” said Jeffrey Di Leo, dean of the UHV School of Arts & Sciences. “His research has opened the door for more dialogue on the history of evangelical culture through music and how it impacts society today.”

“The Lord’s Radio” is not Ward’s first book on religious media. In 2016, he published the two-volume series “The Electronic Church in the Digital Age: Cultural Impacts of Evangelical Mass Media.” In recognition of his work as series editor, he received the 2017 Clifford G. Christians Ethics Research Award for advancing knowledge of mass communication, media theory and the connections between technology, media and culture.

The University of Houston-Victoria, located in the heart of the Coastal Bend region since 1973 in Victoria, Texas, offers courses leading to more than 80 academic programs in the schools of Arts & Sciences; Business Administration; and Education, Health Professions & Human Development. UHV provides face-to-face classes at its Victoria campus, as well as an instructional site in Katy, Texas, and online classes that students can take from anywhere. UHV supports the American Association of State Colleges and Universities Opportunities for All initiative to increase awareness about state colleges and universities and the important role they have in providing a high-quality and accessible education to an increasingly diverse student population, as well as contributing to regional and state economic development.