UHV takes home three advertising awards

2021 ADDY Awards
UHV entries recognized with ADDY awards Friday night were, top, pieces for the 2019-2020 UHV President’s Annual Report & Excellence Awards and, bottom, a UHV Athletics campaign for Weekend for the Jaguars.

The University of Houston-Victoria was honored Friday night with three prestigious ADDY Awards for advertising excellence, including an award for the best sales and marketing entry in the competition.

The awards were announced during the American Advertising Federation-Corpus Christi Chapter ADDY Awards virtual event on Facebook Live.

“The ADDY awards represent the culmination of the Marketing & Communication team’s hard work each year, and it always is gratifying to be recognized by our peers in the advertising industry,” said Paula Cobler, senior director of UHV Marketing & Communications. “The team takes great pride in representing the university in the best light possible, whether that is through the website, social media channels, marketing materials or communication pieces.” 

The Best of Sales & Marketing and Gold ADDY awards were for a UHV Athletics campaign for the 2020 Weekend for the Jaguars event. The pieces were created by graphic designer Larzell Cowan and included a save-the-date mailer, and a formal invite featuring a gift box containing a 3D viewer with a reel set highlighting UHV athletes.

“UHV is fortunate to have an incredible team of graphic designers,” said George Rodriguez, UHV creative services manager. “Larzell’s work shows the commitment to quality and excellence that UHV is known for. I am proud of his work and the work of all of our team.”

The university also received a Bronze ADDY in the Cross-Platform Integrated Advertising Consumer Campaign category for pieces for the 2019-2020 UHV President’s Annual Report & Excellence Awards. These included website animation, digital and print invitations, and a social media campaign. Members of the department who worked on the pieces included Rodriguez; Marci Wallace, web and digital media manager; Cowan; Aby Gonzalez and Katie Wilson, graphic designers; Kelsey Mills, web developer; and Enkeleta Dervishi, web designer.

The ADDY Awards is a three-tiered national competition conducted annually by the American Advertising Federation. The Gold ADDY UHV won on Friday will be entered automatically in the district ADDY Awards competition. District winners then compete in the national ADDY Awards competition.

The ADDYs are the advertising industry’s largest and most representative competition, attracting more than 40,000 entries every year in local AAF competitions. Selection of the most creative entry in each category is decided by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. Gold ADDY awards are the highest level of creative excellence and are judged to be superior to all other entries in a category. The number of awards given in each category is determined by the judges based on the relative quality of work in that category.

The University of Houston-Victoria, located in the heart of the Coastal Bend region since 1973 in Victoria, Texas, offers courses leading to more than 80 academic programs in the schools of Arts & Sciences; Business Administration; and Education, Health Professions & Human Development. UHV provides face-to-face classes at its Victoria campus, as well as an instructional site in Katy, Texas, and online classes that students can take from anywhere. UHV supports the American Association of State Colleges and Universities Opportunities for All initiative to increase awareness about state colleges and universities and the important role they have in providing a high-quality and accessible education to an increasingly diverse student population, as well as contributing to regional and state economic development.