UHV wins district Gold ADDY for Athletics campaign

2021 ADDY Awards
UHV won a Gold ADDY at the District 10 competition for its marketing pieces in an advertising campaign for UHV Athletics’ 2020 Weekend for the Jaguars event.

The University of Houston-Victoria has won a Gold ADDY award for creative excellence in the four-state District 10 competition of the American Advertising Federation Awards.

The award in the Card, Invitation or Announcement Campaign category was for marketing pieces to promote UHV Athletics’ 2020 Weekend for the Jaguars event. District 10 includes Texas, Arkansas, Louisiana and Oklahoma.

The pieces were created by graphic designer Larzell Cowan and included a save-the-date mailer, and a formal invite featuring a gift box containing a 3D viewer with a reel set highlighting UHV athletes.

Larzell Cowan

“It is wonderful for both UHV and Larzell to receive this recognition at the district level of the competition,” said Paula Cobler, senior director of UHV Marketing & Communications. “His innovative graphic design work added another ‘wow’ factor to the Weekend for the Jaguars event.”

The campaign previously won a Gold ADDY award and a special award for the best sales and marketing entry in the Feb. 26 American Advertising Federation-Corpus Christi Chapter ADDY Awards event. During that event, UHV also received a Bronze ADDY in the Cross-Platform Integrated Advertising Consumer Campaign category for pieces for the 2019-2020 UHV President’s Annual Report & Excellence Awards.

The ADDY Awards is a three-tiered national competition conducted annually by the American Advertising Federation. UHV’s Gold ADDY at the district level will compete in the national ADDY Awards competition. The national awards will be announced on June 11.

The ADDYs are the advertising industry’s largest and most representative competition, attracting more than 40,000 entries every year in local AAF competitions. Selection of the most creative entry in each category is decided by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. Gold ADDY awards are the highest level of creative excellence and are judged to be superior to all other entries in a category. The number of awards given in each category is determined by the judges based on the relative quality of work in that category.

The University of Houston-Victoria, located in the heart of the Coastal Bend region since 1973 in Victoria, Texas, offers courses leading to more than 80 academic programs in the schools of Arts & Sciences; Business Administration; and Education, Health Professions & Human Development. UHV provides face-to-face classes at its Victoria campus, as well as an instructional site in Katy, Texas, and online classes that students can take from anywhere. UHV supports the American Association of State Colleges and Universities Opportunities for All initiative to increase awareness about state colleges and universities and the important role they have in providing a high-quality and accessible education to an increasingly diverse student population, as well as contributing to regional and state economic development.